Expert food startup consulting
About The Food Launch Architects
Our Mission
Despite 50 years of research, small food companies fail 3x more than large food companies. The Food Launch Architects are a seasoned team of business consultants who assist startups and small companies embarking on a food product launch.
Our Marketing Expertise
Your Food Business Consultant (Marketing):
Food Branding
Food Packaging
Qualtrics Consumer Research
Target Market Analysis
Pricing Analysis
Data Analytics
Our Sales Expertise
Your Food Business Consultant (Sales):
Food Product Launch
Go To Market Strategy
CRM Development
Distribution Strategy
Sales Representation Analysis
Sales Dashboard Creation
Promotion Strategy
Post Promotion Analysis
Our Founders: John Baist
John “JB” has over 35 years of experience in the consumer food sector. John began his career with large global food companies such as General Mills, Pillsbury, and Unilever. He later moved to medium to smaller food companies where he held executive roles for branded and private label brands. John has led many change management initiatives and successful food product launch strategies. John lives in the Charlotte area.
Our Founders: Dr. Jeff Binczyk
Dr. Jeff has over 30 years of experience in the food and consumer products industries, with a specialized focus on food product launches and small food company marketing strategies. Jeff’s passion and commitment to the food industry was bolstered by his Doctoral degree in Food Innovation and Entrepreneurship from Johnson & Wales University, a world renowned institution in the food and culinary industries. Jeff lives in Boston.
Extensive Research Supports Our Company Mission
Dr. Binczyk's Doctoral dissertation, entitled The Paradox of Logic and Emotion in Small Food Company Launches - ProQuest studied why small food companies fail 3x more than large companies. This research drives our mission to help small food companies minimize launch failure in their businesses.